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&quot,use by&quot, and &quot,best before&quot, dates, by all actors concerned, can prevent and reduce food waste in the EU. Date marking and food waste prevention. Better understanding and use of date marking on food, i.e.

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use by" and "best before" dates, by all actors concerned, can prevent and reduce food waste in the EU. A study carried out by the European Commission (2018), estimates that up to 10% of the 88 million tonnes of food waste generated annually in the EU are linked to date marking . Market study on date marking and food waste prevention, European Commission, 2018. In order to help inform its work on date marking, the Commission launched a study to map how date marking is used in the market by food business operators and control authorities. The market study found wide variation in date marking practices within product categories surveyed in the EU. The legibility of date marks was judged to be poor for 11% of products sampled. The study highlights the role that strengthened cooperation and innovation in the food supply chain can play in preventing food waste and finds that additional guidance may be needed to facilitate food redistribution past the "best before" date. Based on the study's findings, the authors conclude that avoidable food waste linked to date marking is likely to be reduced where: a date mark is present, its meaning is clear and it is legible, consumers have a good understanding of the meaning of date marking (and the difference between "use by" as an indicator of safety and "best before" as an indicator of quality), Consumers and date marking. Misinterpretation by consumers of the meaning of the "use by" and "best before" dates can contribute to household food waste. As called for by the new Farm to Fork Strategy, the Commission will propose, by the end of 2022, the revision of EU rules on date marking . In doing so, the Commission aims to prevent food waste linked to misunderstanding and/or misuse of these dates, whilst ensuring that any proposed change meets consumers’ information needs and does not jeopardise food safety. The Commission is currently carrying out an impact assessment (with public and targeted consultations) to support its proposal, as well as consumer research to identify new ways of expressing date marking that meet consumers’ information needs whilst minimising food waste. The Commission published its inception impact assessment on 23 December 2020, which considers different policy options and describes the work that will be carried out in this regard. The document is publicly available here. Consumer research related to date marking – more information. Consumer research to support the proposal to revise EU rules on date marking. The consumer research findings will shed light on how consumers themselves understand and use these dates and will identify and test new ways of expressing date marking (e.g.













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